According to the Times article published yesterday, "Frito-Lay is one of several big companies that, along with some large-scale farming concerns, are embracing a broad interpretation of what eating locally means. This mission creep has the original locavores choking on their yerba mate. But food executives who measure marketing budgets in the millions say they are mining the concept because consumers care more than ever about where their food comes from." The greasy chip behemoth will begin a nation-wide commercial campaign next week to show just how fresh and locally-produced their products are. Well, I can't say that I'm surprised. After GE arguing that they are the strongest researchers of green energy alternatives ( what they deem ecomagination), and BP changing their acronym to mean "Beyond Petroleum," rather than "British Petroleum," I'm no longer that taken aback when a large company argues that it's everything it's not.

This is just one more example of how all people, and especially donors, should be on the lookout for greenwashing scams and false advertising. Big businesses are just that- businesses, focused on making money. They'll do anything they need to do to reach that end most effectively, including taking advantage of the world's current ecological bent. So remember- those Doritos aren't really locally-grown. Stick to supporting those small-town guys (and gals) that you know and trust.