To me, this publicity tactic seems like it’s too bizarre to be effective. The point has to be… to be disgusting, right? It is, after all, favored with human sweat (even if it does come from a particularly attractive human). But then, why use Tofu, that symbolic gesture of good and healthy eating? Ingrid Newkirk, the president of PETA, has suggested that this stuff might even encourage people to try Tofu more. An unconfirmed quote floating around the web has her saying “What would make tofu more attractive to people?... I can see people having parties to try CloFu.” I'm doubtful. If there is a crew of people out there who wouldn’t eat Tofu otherwise, but would be inspired to try a version that tastes like humanity, I don’t know who they are.

If I donated to PETA, I’d be scratching my head right now. Are my dollars being given to someone infiltrating George Clooney’s gym and absconding with his used towel? Or are they going to scientists developing sweat into Tofu flavorings? Weird. I know that, in previous posts, I made the claim that no publicity is bad publicity, but I'm starting to doubt my own thoughts on this process.